Our Purpose

We make opinionated software that helps individuals and teams pursue meaningful work, together.

We believe organizations exist to serve people and manifest change. We believe organizations are able to do their best work when that work feels meaningful to every teammate. Each person should understand how their contributions ladder up to something greater than themselves.

The old models for organizing and working together are becoming obsolete due to ever-increasing speed, scale, and complexity. Organizations of all sizes – and in all categories – need tools to adapt to this new world; digital tools that promote adaptivity and responsiveness, but also experimentation and transparency.


Our Values

These values shape our individual behaviors, and measure whom we hope to work with in the future:


Default to open. Be explicit. Broadcast information so that it can be leveraged for the collective good.


Create trust by expecting and accepting the frank truth. Seek and receive feedback from one another.


Connect with each other and with our community. Share stories and seek to understand needs and motivations.


We honor curiosity as a cornerstone of intelligence and positive progress. Offer and explore new ideas, even if their value is uncertain. If you can’t agree: agree on an experiment, and trust the results.


Get freaky! Lower inhibitions, invite collaboration, and unlock your team’s full potential.

“Take chances, make mistakes, get messy.”

Ms. Frizzle, The Magic School Bus