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#383 – What’s Parabol: ChatGPT vs Me

Friday Ship #383 | February 9th, 2024

Image of a fist bump between a human and a robot

Last week, we took a pause to explore Generative AI based on our own interests. As a non-technical person, I was keen to understand how AI has been changing behaviors more than products.

In Marketing, a primary goal for all of us is to generate word-of-mouth buzz for our product. Typically, people trust recommendations from others over what Google suggests, but with ChatGPT, it seems we’re increasingly relying on ChatGPT’s “opinion.”

I wanted to conduct an experiment to see what ChatGPT would say about Parabol. Specifically, I was curious about its perspective on our value proposition, elevator pitch, and competitors. To keep things fair (and fun for me), I’ll share my answers to these questions first before asking ChatGPT.

Parabol’s Value Proposition

To me, a value proposition is a concise statement of the product’s reason for being. It should be communicated in a single, easy-to-understand sentence, something I will explain to ChatGPT when asking for its answer.

👩🏻‍💻 Lorena: “Parabol transforms meetings into engaging, structured team activities, ensuring efficient, inclusive collaboration with no prep needed.”

🤖 ChatGPT: “Parabol offers an agile meeting platform that streamlines team collaboration and continuous improvement, integrating seamlessly with existing workflows for remote and distributed teams.”

That’s not bad; I feel like it beat me there.

Parabol’s Elevator Pitch

👩🏻‍💻 Lorena: “Parabol is a tool that enhances the value of your meetings by transforming them into focused team activities. It automatically structures meetings with built-in facilitation, enabling anyone to run efficient, collaborative meetings with zero preparation. One of the key benefits is that it gets your team talking through structured interactions that prioritize inclusion and engagement. Parabol’s main goal is to add more value to the time your team spends together.”

🤖 ChatGPT: “Transform your team’s efficiency and engagement with Parabol: the all-in-one agile meeting platform designed for the future of work. Seamlessly integrate retrospectives, sprint planning, and daily stand-ups into your workflow, fostering continuous improvement and collaboration across any location. With Parabol, elevate your team’s productivity, no matter where you are.”

ChatGPT’s version was a bit too salesy and script-like for my taste. I might take the point on this one.

Parabol Competitors

👩🏻‍💻 Lorena: “Although there’s no like-for-like company that does exactly what Parabol does, there are companies that fundamentally offer some of the same principles:

  • Whiteboard tools like Miro and Mural help you run collaborative team sessions.
  • Retro tools like TeamRetro, Retrium, and Easy Retro compete in one of our most used meeting types, retrospectives.
  • And non-specialized tools people use today to run their team interactions, like Confluence and Google Docs, etc.”

🤖 ChatGPT:

  • Miro: A platform that enables collaborative team sessions, especially for brainstorming, planning, and retrospectives with its interactive whiteboards, making it highly suitable for agile methodologies.
  • Jira: An Atlassian product deeply integrated into the software development process, offering comprehensive project tracking, agile planning, and collaboration tools tailored for development teams.
  • Retrium: Specializing in agile retrospectives, Retrium provides a focused solution for teams looking to conduct effective retrospectives with various facilitation techniques, making it a direct competitor in the retrospectives space.

I wouldn’t consider Jira a competitor, but other than that, not bad. I’d give myself the point on this one too 😋


I asked ChatGPT to weigh in on who won the exercise, and it called it a draw.

I scored it a 2-1 victory in my favor 💁🏻‍♀️. However, ChatGPT performed better than I anticipated. I’m actually pretty comfortable with letting it explain who we are and what problem Parabol is designed to solve.

And I’m excited to learn how Generative AI will continue to shape the way products reach the market.

Who do you think won? ChatGPT or me?


Top of the funnel has seen another positive week. However, there’s been a dip in weekly meetings, which is not uncommon. We occasionally have slower weeks, possibly due to the rhythm of teams’ meetings.

This week we…

…wrapped up Tech Exploration week.

…held a board meeting.

…continued planning the company strategy for this trimester.

Next week we’ll

…wrap up company strategy.

Lorena Martínez

Lorena Martínez

Lorena is a product and lifecycle marketer at Parabol with a passion for data analysis and A/B testing. Besides working in marketing, she has spent her career advocating for gender and LGBTQ+ equality in the workplace. Lorena is from Colombia but lives around the world.

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