#309 – Drinking Our Own Champagne | Parabol Skip to main content

#309 – Drinking Our Own Champagne

July 29, 2022

Parabol's Standup Tool Interface

One thing I have learned working in marketing is that you can’t market the value of a product you don’t believe in.

At Parabol, we use our own tool for almost everything. There are multiple benefits to doing this:

  • All employees can be a part of shaping the product
  • You build empathy for your customers
  • You learn how to improve the product
  • Everyone can be a potential salesperson

But we also have a much stronger reason to use it. We really like it.

So, when the time came for us to work on our new meeting type, Standups, it was no exception.

Our journey:

The journey has been anything but linear. We started by using the product ourselves first, and boy have we learned!

We started using it daily

Even though we don’t normally do daily standups. We wanted to have the experience of our users who would use it daily.

And it was uncomfortable.

We are not used to having daily standups, and it felt unnatural.

After a few weeks of using it daily and getting tons of internal feedback, we decided to use it weekly instead – we ported over our Friday Ship channel to our new tool, a practice more aligned to our way of working, and it has been working great.

We realized it was ok to adapt the product to our working methods. That’s exactly what we want Parabol to be for others: a tool you can adapt to your own way of working.

We gathered feedback

We opened a retro board in Parabol and started receiving a lot of input from everyone in the company. This was great, but it also made it hard for us to prioritize what to work on first.

When you drink your own champagne as part of your testing process, you already know what you want the tool to become, so you can be biased when giving feedback.

So, we started demo sessions with users and matched their feedback with the internal input we were receiving.

This helped us be more objective and user-centric when prioritizing our issues every sprint.

But continuing to use it ourselves and seeing the progress from the users’ point of view motivated us to keep improving it.

Today, we’re close to releasing the Beta version to all of our users. We want all of you to be part of building our new Standups tool.

So, we invite you to have a glass of our champagne with us 🥂.


Parabol metrics for July 29, 2022

We continue to see great traction on our website with monthly web sessions increasing by 16.3%! Monthly active users and weekly meetings are trending down a bit, showing our expected summer slowdown.

This week we…

…published a new retrospective template: SaMoLo retro

…worked on a new Usage Stats feature for our users.

…continued testing and working on our new Standups tool.

…received some love from users.

Next week we’ll…

…get ready to release the Beta version of our new Standup tool 🎉

Have feedback? See something that you like or something you think could be better? Leave a public response here, or write to us.

Lorena Martínez

Lorena Martínez

Lorena is a product and lifecycle marketer at Parabol with a passion for data analysis and A/B testing. Besides working in marketing, she has spent her career advocating for gender and LGBTQ+ equality in the workplace. Lorena is from Colombia but lives around the world.

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